As argument nears in the Supreme Court battle between Booking.com and the United States Patent and Trademark Office, 12 parties have now filed amicus briefs in support of Booking.com. Among the amici are the Intellectual Property Owners Association, the International Trademark Association, and the Survey Scholars and Consultants. The Survey Scholars & Consultants teach at colleges and universities throughout the United States and include consultants who analyze consumer perceptions specifically in the area of trademark law. The specific amici include Professor Ronald T. Wilc...