Talking to people may not be enough, said Geoffrey Skelley, of the University of Virginia's Center for Politics. "These days, with party I.D. the way it is, it's very, very hard to overcome party I.D., but it is possible," Skelley said. "... If there are a couple key policy things they want to do ... if you can find those things, and harp on them a lot, and make them your whole campaign, then maybe they can win."