That’s much the same story for recent UVA graduate Sam White, known as “Swite” on social media.
He’s been creating videos on YouTube for more than seven years, posting travel montages, tutorials and technology reviews. When he entered Grounds as a first-year student, White knew he wanted to make UVA lifestyle content to share with prospective students.
“I had seen a bunch of other college YouTubers making day-in-the-life [videos of] their own experiences, a lot of which I actually watched before coming to UVA,” the economics major said.
One of White’s most-watched videos, with more than 40,000 views, is “Day in the Life of a College Student.” It showcases a detailed account of a day in his life as a first-year student before the pandemic.
“It really excites me to see other people comment on those videos,” White said. “I’ve even … had three guys randomly come up to me, saying they committed to UVA, not necessarily by my video alone, but that it was a factor in their decision.”
The students said his videos “helped them visualize what it’s like at this school.”
The behind-the-scenes genre is one that Jeannine Lalonde, associate dean of undergraduate admission, appreciates and embraces. As an extension of her blog “Notes from Peabody,” Lalonde creates UVA admissions content on several platforms, including Twitter, TikTok and Instagram. The goal is to promote transparency in the admissions process at the University.