Innovative, clean, prestigious hair care was a white space in the market Nancy Twine recognized in 2010. Founder of Briogeo, Twine created a clean product line up that combined non-toxic and safe ingredients. She was a true visionary, such that, at the time there were very few options for people who wanted luxury and clean hair care. Twine attended the business school at the University of Virginia, and graduated with a degree in finance.