Everytown has largely avoided Second Amendment issues when trying to woo voters in swing states. The group minimized gun control in attack ads aimed at Republican senators running for reelection in Iowa and North Carolina earlier this month. The decision indicates Everytown has determined issues like health care and energy production are more persuasive to swing-state voters – many of whom may have recently become gun owners – according to J. Miles Coleman, associate editor of Sabato's Crystal Ball at UVA’s Center for Politics.