“I think gamers are going to have to really start making some hard choices,” said Anthony Palomba, media researcher and assistant professor at the University of Virginia's Darden School of Business, in a phone interview with Lifewire. “Google Stadia has really forced, I think, Microsoft and Sony to start thinking about being platform-agnostic, not having a console. If I can't get excited about the hardware, then I think it becomes a conversation about intellectual property.”