Roughly $30,000 in state-levied fines and a pair of matching cease-and-desist letters haven't stopped ridesharing app developers Uber and Lyft, but a permanent injunction could. … "I'd expect the court to grant the requested preliminary injunction in light of the fact that the DMV has previously ordered the defendants to cease and desist, an order it appears that the defendants have thus far ignored," said Ben Spencer, professor of law at the University of Virginia.