Mark Mincer was the third generation to run Mincer’s. His eldest son Cal continues the tradition, having taken over management of the still-thriving store. (Photo by Dan Addison, University Communications)
Mark Mincer, a 1985 alumnus of the University of Virginia’s McIntire School of Commerce who owned the iconic store on The Corner bearing his family’s name, died Saturday following a lengthy battle with brain cancer. He was 60.
Mark Mincer was diagnosed with glioblastoma in October 2020. Although doctors told him that half of patients typically live just 14 months, he lived more than two years with his wife, Tara, and other family and friends helping as much as they could.
Following in the footsteps of his father and grandfather, the three generations of owners dating to 1948 have made the store, now called Mincer’s UVA Imprinted Sportswear, an institution in the shopping-and-restaurant district adjacent to UVA. Mark’s eldest son Cal has taken over management of the still-thriving Corner store, which sells a vast array of T-shirts and other UVA-branded merchandise. The family opened a second Mincer’s store at The Shops at Stonefield in 2013.
“We were with him and he passed peacefully,” Tara wrote Saturday on the Caring Bridge journal where she and family members have been keeping well-wishers informed about his health.
Over the weekend, tributes to Mark Mincer flooded social media. The stores closed on Sunday to allow employees time to reflect.
Rest in eternal Peace, Mark and condolences to the Mincer family. 🕊️ https://t.co/Jw8BPzu3tr
— Carla G. Williams (@ADWilliamsUVA) January 29, 2023
We are devastated by the loss of Mark Mincer. Whether he was on the sidelines coaching, keeping the greatest stats, cheering on his 3 daughters or simply uplifting the team. He left an indelible mark on our program and the entire Mustang community & we are eternally thankful💛🖤 pic.twitter.com/xbB0PVynUe
— Monticello GLAX (@MonticelloGLAX) January 29, 2023
In an earlier post on Caring Bridge, Tara Mincer thanked friends and neighbors for their support, writing, “Your kind words and encouragement continue to light up these difficult days, so thank you.”
Last year, UVA Today published an article about Mark, his family and the enterprise that has decked out University students and supported the Cavaliers through thick and thin for more than seven decades.
A memorial is planned for Friday.
University News Associate Office of University Communications
anneb@virginia.edu (434) 924-6861
April 26, 2025
