It was a routine strategy meeting between officials from The Players Championship and the PGA Tour in the summer of 2010. Matthew Rapp, the Players executive director, remembers the moment Tour Commissioner Tim Finchem broke up the humdrum nature of the session with a succinct statement. “We need to do something … now,” Finchem said. That was the first act that led to a bold move: A year later, Finchem pledged $50 million over a 10-year period from Players Championship proceeds to be used for education, health and wellness and character development programs for the youth of ...