Do U.S. consumers boycott products in response to international conflict? Two professors at the University of Virginia say that in the case of the 2003 invasion of Iraq, the answer is "yes." "Most studies infer boycott behavior from indirect measures, such as bilateral trade patterns, abnormal stock market returns or consumer surveys, which are typically inconsistent with actual behavior," write associate professor of politics Sonal Pandya and business professor Rajkumar Venkatesan in their study, "French Roast: Consumer Response to International Conflict; Evidence fro...