Players are pumped. Authority figures are nervous. But when it comes to new NCAA rules governing an athlete’s name, image and likeness, one thing is clear: Everyone’s muddling through this new world together. “It’s a challenge, for sure, but it’s also an opportunity,” UVA athletic director Carla Williams said Wednesday at the ACC Football Kickoff. “Anyone that tells you they’ve figured it out, I’m not quite sure about that.”