Oct. 4, 2006 -- The McIntire School of Commerce held its seventh annual fall symposium on Friday, Sept. 29 in Old Cabell Hall. The School’s symposia, organized by its Center for Growth Enterprises, each year examines the complex nature and origins of organizational success.
“With every symposium, we work to facilitate compelling, multidimensional discussions of timely and important issues,” said McIntire Dean Carl Zeithaml. “We were honored to have Professor Gardner, one of the world’s leading experts on the workings of the mind, speak to us about leadership.”
This year’s event, titled “Leadership and Positive Societal Change,” featured a keynote speech by Harvard University’s Howard Gardner, followed by a panel discussion with U.Va. professors Julie Bargmann and W. Michael Scheld.
Gardner, the author of more than 20 books on the development and education of the mind, is perhaps best known for his theory of multiple intelligences, a critique of the notion that there exists but a single human intelligence that can be assessed by standard psychometric instruments.
Gardner, who has studied myriad aspects of education, including the nature of interdisciplinary efforts in education, spoke Friday on “Leadership and the Mind.” In 2004 Gardner published “Changing Minds: The Art and Science of Changing our Own and Other People’s Minds,” which formed the basis for Friday’s address.
In the address, Gardner discussed the mechanisms by which large-scale shifts in mindset occur around society’s biggest issues—for instance, how Americans, in large numbers, might shift from being Democrats to Republicans (or vice versa), or how Britons came to accept Margaret Thatcher’s market-based reforms after decades of state involvement in industry. Other examples of such sweeping social change include major shifts in people’s conceptions of art, or their acceptance of new scientific findings.
Effecting such change, Gardner said, requires the deft employment of seven “levers”: resources and rewards, reason, research, resonance, representational redescription, real world events and resistances. Notably, Gardner pointed out that his system for effecting change is “amoral” — that is, it can be used by people working to persuade others to change for good or ill. Of course, Gardner said, the best form of mind change is toward “good work” — the sorts of changes sought by such figures as Martin Luther King Jr., Gandhi, and Nelson Mandela.
Gardner defined “fundamentalism” not in religious terms, but as “the commitment not to change your mind.” “It’s a waste of time to try to change the mind of a fundamentalist,” Gardner said.
Following his keynote presentation, Gardner was joined in a panel discussion by U.Va. professors Julie Bargmann and W. Michael Scheld, both of whom are currently involved in projects to effect the sorts of change about which Gardner spoke. Bargmann, who teaches in the School of Architecture, has been recognized by numerous national and international design publications — as well as by Time magazine and CNN — as leading the next generation in making a difference for design and the environment. Through her interdisciplinary Project D.I.R.T. (Dump It Right There), Bargmann challenges conventional policy and works with architects, artists, engineers, historians and scientists to revitalize blighted ecosystems and communities.
Scheld is the Bayer-Gerald L. Mandell Professor of Internal Medicine and newly appointed director of the Pfizer International Health Initiative. He was formerly the president of the Infectious Diseases Society of America, and now chairs the organization’s International AIDS Committee. Scheld has been a leader in bringing HIV/AIDS care, prevention, research and training programs to Africa.
Both Bargmann and Scheld addressed the difficulty of what Bargmann referred to as “getting people past the head-nodding stage.”
“You’d better have a compelling story,” Bargmann said, “and you’d better be prepared to get kicked out of the room.” To get people to hear a difficult message, Bargmann said, you have to “reach, not teach…you have to combine care with conviction.”
Scheld spoke about the challenge — and importance — of changing people’s views of AIDS patients, and of changing AIDS patients’ attitudes toward taking medicine. He also talked about handling people’s resistance to change, the importance of re-crafting your message, and of communicating with empathy and sensitivity. Doing so is essential to changing people’s minds, Scheld said, and it’s changing people’s minds that ultimately will change the world. “A difference is only a difference if it makes a difference,” Scheld said, quoting Gertrude Stein.