The rest of the year, Santa is Dr. Robert Sinkin, division head of neonatology and director of the NICU. The visit and photos help give families a break from the stressful environment of the NICU, he said. “We know how important it is to many families who celebrate Christmas with an ill child, not being able to go to the mall and get photos,” Sinkin said. “Our nursing and support staff know that the holidays are a special time, and we want to make it special.”