While the NCAA’s approval of the name, image, and likeness proposal earlier this week, college athletes are looking to cash in. While no longer a college athlete, graduated Virginia Cavaliers basketball player Jay Huff is looking to cash as well. Huff was dubbed ‘The Hoonicorn,’ by fans, a play on Hoos and unicorn, which is the nickname of NBA star Kristaps Porzingis, due to his size and his multi-level scoring ability, passing, defense and shot-blocking ability.