As a one-way masker, epidemiology professor Charlotte Baker at the University of Virginia often finds herself one of the few people wearing a mask. She suggests giving yourself a little pep talk to strengthen your resolve: “I’m doing this so I can see my parents,” or “I’m doing this so I can keep my kids safe.” In her case, she is immunocompromised and reminds herself, “I don’t want to die” – but notes “that might be a bit too on the nose for many people.”