Q&A: How Does Darden Grad Leave Her Stamp on Others? It’s in the Mail

September 12, 2024 By Caroline Mackey, uvatoday@virginia.edu Caroline Mackey, uvatoday@virginia.edu

University of Virginia alumna Lisa Bobb-Semple is putting stamps on millions of Americans’ lives.

Bobb-Semple, who earned her MBA from UVA’s Darden School of Business in 2002, has worked with the U.S. Postal Service for two decades and was recently appointed director of stamp services, overseeing the service’s national stamp program.

We caught up with Bobb-Semple to learn more about the process of creating the nation’s postage stamps, her career with the Postal Service and the impact of a Darden education.

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Q. What does the director of stamp services do?

A. My team and I are responsible for everything related to stamps. This includes determining the stamp subject – we work with a special committee appointed by the Postmaster General, essentially our CEO, to do this – design of the stamp, fulfillment/distribution, inventory management and everything in between.

Once the stamps are created and approved, I then take them to the Postmaster General, who signs off on all the stamps before they go into production.

My team is also responsible for developing stamp-inspired products. Believe it or not, because of the rigorous vetting process, it can take several years from beginning to end for a stamp to be released.

Q. Do you have a favorite stamp?

A. Picking a favorite stamp is like picking a favorite child; you can’t do that. I don’t have one favorite, but I do like the fun and exciting stamps that we do. The Dungeons & Dragons one we released was a huge hit.

With the younger generations, kids say, “I don’t know about stamps. I haven’t even mailed a letter.” So, part of my job is trying to engage the younger ages to become excited about the ideas we come up with by producing fun topics like this.

A series of five stamps on a post card style background

Although she can no easier choose a favorite stamp than a favorite child, Bobb-Semple admits she is partial to the artistic Dungeons & Dragon stamps and button-style stamps. (Illustration by Johnny Utterback, University Communications)

I also love the Pinback Button stamps that we are producing. These are round stamps, designed in the style of buttons that are pinned to clothing, that say things like “LOVE” and “Kudos!”

If I had to pick a group, I love the more creative stamps, but it’s always amazing to me the story behind each stamp that we develop.

Q. Are you a stamp collector?

A. While I have a deep appreciation for stamps and I do purchase some of our stamps, I personally don’t consider myself a stamp collector. Many philatelists travel around the country to see the unveiling of the new stamps and to collect memorabilia to mark the event. This hobby of stamp collecting – philately – is generally among older generations and is slowly fading out. That is why we are trying to create more vibrant, fun and exciting stamps to get younger audiences engaged with stamps – or at least have an appreciation.

Q. What leadership qualities do you believe are essential for succeeding in roles like yours?

A. The biggest part is building relationships with people. If your team doesn’t feel like you care about them or have their best interests at heart, it’s very difficult to keep them motivated and encouraged.

I also think that from a leadership perspective, it is important to get your team excited. Come in with fresh ideas, innovation and help the team think about things from different perspectives.

Q. How did your Darden experience influence your career choices and leadership style?

A. Before joining Darden, I was in the consulting field, but I really wanted to get into marketing. I took some great marketing courses at Darden, which inspired me to pursue what I am doing today. When I think about my time at Darden and my leadership style today, it’s very much about the people you surround yourself with, inspiring them and becoming inspired, as well as loving what you do, which was modeled for me at Darden.