It seemed like there was never anything very sexy about a stationary bike – until Peloton came along.
The American company has taken a product that appeared ordinary to many and turned it into something that people all over the world are dying to get their hands on – despite a hefty $1,895 price tag, plus a monthly membership fee.
With many gyms closed and people still working from home during the pandemic, that thirst has grown even more. The current wait time for the latest model of the bike is between 10 and 12 weeks, which means even if you were to order one right now to try and burn off those holiday calories to fulfill a New Year’s resolution, it might not arrive until the spring.
Launched in New York City via a Kickstarter company in 2013, Peloton is now a publicly traded company that, in its initial offering, was valued at more than $8 billion. In November, Peloton announced a 232% surge in sales.

