Bill Cole watched the recent University of Virginia-College of William & Mary men’s basketball game on his computer in San Jose, California. At the end of the Cavaliers’ one-sided victory, ACC Network cameras panned the stands at John Paul Jones Arena, showing some of the cutouts filling seats that otherwise would remain empty during the COVID-19 pandemic.
A 1987 alumnus of UVA, Cole was surprised and delighted to see a cutout of his fraternity brother Eddy Hott, and he paused the broadcast long enough to take a photo. Looking closer, Cole noticed another familiar face in the same frame: that of his great-grandfather and former UVA football coach William “King” Cole.
Bill Cole knew the cutout was among those at JPJ, because he’d supplied the black-and-white photo when he purchased the tribute to his late great-grandfather, who died in 1968. Until Tuesday, though, he hadn’t seen it during a broadcast.
With the pandemic ongoing, attendance at JPJ is effectively limited to family members of players and team staffers this season. So when UVA Athletics gave fans an opportunity to purchase “Hoos in the Crowd” cutouts, for $75 each, Cole immediately decided to honor one of his many relatives with ties to the University.
King Cole compiled a record of 12-6-2 in his two seasons (1905 and ’06) as the Cavaliers’ head football coach.
“I just thought it would be pretty cool to have his presence in a UVA environment,” said Bill Cole, whose son, Dylan, is a second-year student at the University. “The last time he was part of UVA, he was coaching football at Mad Bowl!”
Faces in the crowd: From left, William “King” Cole, who coached UVA football in 1905 and ’06; service dog Beacon; and “diehard fan” Ronald West. (UVA Athletics photo)
Some 1,300 cutouts have been purchased, with orders from 35 states, plus the District of Columbia, and there’s a story behind every one of them.
Dirk Katstra, a former UVA basketball player who’s the longtime executive director of the Virginia Athletics Foundation, chose a photo of his late father, Richard Katstra.
Richard Katstra played basketball for the Wahoos in the 1960s, and his grandson Austin – the older of Dirk’s two sons – is a fourth-year guard in head coach Tony Bennett’s program this season.
His father never saw a game in JPJ, Dirk said, but Richard Katstra “will be there now to support the Hoos and his grandson Austin.”
Animals are represented, too, among the cutouts, which will be in place for all home men’s and women’s basketball games this season. UVA head men’s soccer coach George Gelnovatch and his family support Service Dogs of Virginia, so the Gelnovatches purchased two cutouts, one for Beacon and the other for Fender.

