A winning pair: Charlottesville’s new pickleball facility and UVA’s national champion club

It was a rhetorical question rooted in decades of experience in college athletics.

“Who doesn’t want to be around winners?” Colleen Shearer said, explaining the reason behind her business partnering with the University of Virginia’s pickleball club.

Before she co-founded Cville Smash, a sparkling new 33,000-square-foot indoor pickleball facility in Seminole Square in Charlottesville, Shearer was a longtime women’s college lacrosse coach, including a 20-year stint as a UVA assistant highlighted by five ACC titles and the 2004 NCAA championship.

Colleen Shearer posing in the new Cville Smash pickleball facility. The far wall says “Play. Compete. Connect” and she is holding a paddle with the Cville Smash logo on it.

Colleen Shearer, a former UVA women’s lacrosse assistant coach, is the co-founder of Cville Smash. (Photo by Matt Riley, University Communications)

When you can talk of your own record of success, you’re speaking Shearer’s language. That’s where UVA pickleball came in, with its 2023 national title and two other top-five finishes since the club’s establishment in 2020.

“I know what it takes to win at the highest level,” Shearer said. “So, I was like, ‘Well, I respect that. There’s something there that we want to be around.’”

On Aug. 18, less than a month before Cville Smash’s opening, the nine-court building was announced as the official indoor facility for UVA pickleball, opening its doors for practices as well as a UVA-hosted regional tournament in November.

In exchange, the club, with its large following, promotes Cville Smash on its Instagram account and regularly brings its top players to the building on Monday evenings to compete against some of the best local competition.

“Although we have some really good players (in Charlottesville), they don’t have a lot of people to play against (to match their level),” Shearer said. “So, these kids bring the level up. It helps satisfy our higher players’ appetite.”

Pickleball, often described as a combination of badminton, pingpong and tennis, remains the fastest-growing sport in the United States. At UVA this year, 700 undergraduate and graduate students tried out for various team levels, including the 24-member tournament team that competes nationally.

Club co-president Arden Levin, a fourth-year student and tournament team member, said Cville Smash – the first facility of its kind in Charlottesville – gives UVA a distinct advantage over its peers.

“In the past, I’d sometimes be jealous of other schools’ facilities,” Levin said. “But now, I’m like, ‘Yeah, we probably have one of the best.’ I definitely think it’ll help make us better as a team.”

The Snyder Tennis Courts remain the club’s home base, but Cville Smash offers a new luxury a few miles from Grounds. Last winter, Levin said, “When we had three snow days, we missed so many practices. We really could have used the indoor facility then.”

Ngo and Arden Levin playing pickleball at Cville Smash.

Ngo and Arden Levin, a fourth-year UVA student and co-president of the University’s club pickleball team, volley at Cville Smash. Both say having access to an indoor facility gives the team a distinct advantage over their peers. (Photo by Matt Riley, University Communications)

Levin said he’s unaware of any other college pickleball clubs with an official arrangement with an indoor facility.

“Something we like to say is UVA pickleball sets the standard for collegiate pickleball,” third-year student Vivianne Ngo, the club’s director of sponsorships, said. “And this only adds to that.”

Shearer and her business partner, Lauren Carbo, have high aspirations for Cville Smash, and they’re leaning on a variety of Wahoos to help it thrive. Recent Darden School of Business graduates Ellie Jamison and Grace Collins, who founded their Play Henry pickleball paddle company while on North Grounds, are the providers of Cville Smash’s in-house paddles.

“Just being at UVA, I knew Darden’s reputation and how a lot of Darden projects produced really big businesses,” Shearer said. “So, we met with them early in the process. They wanted to help us. And they did a great job with the paddles.”

Shearer has dealt with UVA students most of her adult life. Whether they’re varsity athletes, club pickleball players or recent alumni, they’re “high-level kids,” she said. “They speak well, they’re motivated, and they learn quickly.”

It all makes for a solid partnership for Cville Smash, which, as Shearer said, aims to “be the best” and “have the best” in its building.

Media Contact

Andrew Ramspacher

University News Senior Associate University Communications