The Music Beat: Breaking the Algorithm’s Rhythm, These Students Give Music the Human Touch

Every week before his radio show on the University of Virginia’s student-run station WXTJ, co-director Jacob Hobbs asks himself a question: “What do I want to subject everyone to this week?”

Hobbs, along with fellow WXTJ co-director Mary Hall, hosts “High Up and Low Down,” a radio show that features house music, neo-soul and tracks by artists like Lady Gaga and Charli XCX.

The show, Hall said, is “haphazard.” That’s by design.

“Our station is special because it’s entirely free-form,” Hall said.

Candid Jacob Hobbs and Mary Hall both at their microphones in the WXTJ studio

Fourth-year student and WXTJ co-director Jacob Hobbs hosts “High Up and Low Down” with Hall every Wednesday. The show is an eclectic mix of whatever the two of them have listened to that week. (Photo by Kelly West, University Communications)

Before Hobbs and Hall became co-directors, they were first-year students at UVA who wandered into the Student Activities Fair, where the station’s former director, Ashley Park, convinced them separately to join.

Hobbs and Hall hosted their own radio shows for their first three years at UVA, joining forces to co-host their directors’ show every Wednesday evening.

“It’s just two hours of us yapping about the music,” Hobbs said.

Hobbs, Hall and their fellow DJs join a tradition of UVA student DJs that includes the late Silver Jews frontman David Berman, Pavement frontman Stephen Malkmus and, more recently, indie singer-songwriter Kate Bollinger. Park, who recruited Hall and Hobbs, now works for a nonprofit radio station in Portland, Oregon.

WXTJ started in 2013 as a completely student-run, free-form station. While DJs might have certain themes or genres they stick to, there is no mandate that they play all top 40, country, hip-hop or any other genre, unlike most radio stations. Originally a webstream, WXTJ now broadcasts over the air at 100.1 FM. It’s a sister station to the other UVA-licensed radio station, WTJU 91.1 FM.

One DJ offers book recommendations between songs. Another focuses on sad music. A previous DJ divvied up their two hours into an hour of heavy metal and one of soothing sounds, designed to relax a listener or even help them sleep.

Excellence Here Goes Everywhere, To Be Great and Good In All We Do
Excellence Here Goes Everywhere, To Be Great and Good In All We Do

Hobbs and Hall like to talk about their personal connections to the music they feature on their show. That makes what they and the station’s other DJs do something of a novelty. Most people listen to music via streaming services like Spotify, Apple Music or Amazon Music. All these services use AI, which predicts what a user might want to listen to next based on their demographics and listening habits.

These services say the use of AI allows the playlists to be “personalized,” but music chosen by algorithm and AI can lack a human touch. Hobbs and Hall said WXTJ, along with other student radio stations, help fill the gap for people looking to connect over music.

“We have a few thousand unique listeners every year,” Hobbs said. “We’re not a big radio station that gets thousands of listeners for the morning show. We’re a niche thing. We do this because we want to share what we love.”

Dana Sun playing their insturment within the WXTJ studio

Third-year student Dana Sun, WXTJ Jamz director, sound checks with student band Loose Champagne before the show. Hobbs said live events, like WXTJ Jamz, help people bond over music. (Photo by Kelly West, University Communications)

“It’s so incredibly important, especially with being a free-form radio station, for people to be able to have those fresh new takes on music,” Hall said. “People talk about, ‘I put this song in the playlist for X reason,’ or ‘This song reminds me of X, Y, Z.’ … They want to curate this music, because music is a form of connection.”

That connection isn’t just fostered over the airwaves. WXTJ hosts live concerts for local artists. In the past, college radio brought artists like De La Soul, Sinead O’Connor and The Replacements to the mainstream. In the age of social media and low-cost music streaming, musicians gain popularity through different avenues now. But WXTJ still introduces people to their favorite artists. Hobbs discovered Farrah Hanna from a live event WXTJ produced.

“Now she’s a signed artist in New York with ads going up in Times Square. I think where we most fit in is sharing all of the talent that’s in Charlottesville,” Hobbs said.

The Buggles said “video killed the radio star,” but Hobbs disagrees.

“Radio is only dying for stations that don’t adapt. What we’re doing, with our programming, our live events, is adapting,” Hobbs said.

Media Contact

Alice Berry

University News Associate Office of University Communications