Daily Mail (UK) Does background noise make consumers buy more innovative products? Ravi Mehta, from University of Illinois Urbana-Champaign, Ryu Zhu, from the University of British Columbia, and Amar Cheema, from the University of Virginia, published their findings in the Journal of Consumer Research. http://www.dailymail.co.uk/sciencetech/article-2162119/Does-background-noise-make-consumers-buy-innovative-products.html?ito=feeds-newsxml
