(By Kimberly A. Whitler, Assistant Professor of Business Administration at the University of Virginia) As a former CMO, I’ve worked both in the U.S. and overseas for a variety of companies, such as P&G, PetSmart, and David’s Bridal. After nearly 20 years in industry, I obtained a Ph.D. and am currently an Assistant Professor at the University of Virginia's Darden School of Business, conducting research that addresses contemporary CMO challenges. As part of my CMO Insights Series, I recently interviewed Barry Westrum, EVP for Marketing at International Dairy Queen. It’...