Morela Hernandez, Donald and Lauren Morel Associate Professor in Business Administration at UVA’s Darden School of Business and author of “What New Normal Should We Create?”: 2020 has shown us what social psychologists have known for years: that “people are demonstrably undone by too much uncertainty or social invalidation.” Managers in 2021 will have to fight against the ruinous effects of uncertainty and social invalidation by re-creating a shared social understanding – a shared reality that allows people to more accurately assess data and effectively coordinate.