(Commentary) In 2011, psychologist Angeline S. Lillard, from the University of Virginia, published a study in the journal Pediatrics that asserted that, due to its rapidly changing camera shots, the “SpongeBob SquarePants” show significantly interfered with the cognitive processing and attention span of preschool viewers. Nickelodeon responded saying that the study had “questionable methodology” and was not intended for a preschool audience.