UVA’s ‘GivingToHoosDay’ Surpasses $2 Million in Donations

On the day before Thomas Jefferson’s 273rd birthday, the University of Virginia celebrated all things academical with a 24-hour online day of giving. “GivingToHoosDay” challenged alumni, students, parents, faculty, staff and friends to come together in support of their favorite Wahoo cause.

The University more than doubled its overall goal of $1 million raised across all schools and UVA organizations. In the final tally, donors contributed $2,135,946 and made 5,689 gifts.

University President Teresa A. Sullivan kicked things off with a President’s School Challenge of $100,000, and matching gifts from other donors were set up across the UVA community. These generous gifts offered a dollar-for-dollar match for every dollar donated.

“‘GivingToHoosDay’ has been a great way to unify the entire community around a common cause. Friendly competition and inspiring giving matches have caused excitement and buzz both on and off Grounds,” said Mark Luellen, senior associate vice president for development. “With thousands of alumni and friends donating in one day, I can’t think of a better way to celebrate Thomas Jefferson’s birthday.”

Throughout the process, two leaderboards on the contest’s website tallied the total number of gifts and the total dollars given for each school. At the end of the challenge, each school earns a share of $40,000 based on its percentage of total dollars raised, plus its share of an additional $40,000 based on its percentage of the total number of gifts made. The results are posted online.

In addition to support for their schools, donors also had the chance to support their favorite UVA programs. Well-known faculty members like politics professor and director of the UVA Center for Politics, Larry Sabato, got in on the fun by promoting the causes near and dear to their hearts.

As Wahoos from around the world sent in donations, they also shared the love on social media with the hashtag #GivingtoHoosDay. Below, view some of the top posts throughout the day.

Gifts received online or by phone on April 12 counted toward the final total. Anyone interested in donating may do so here or by calling 1-855-946-4667.

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    University News Associate Office of University Communications