"There is no war on Christmas," says Douglas Laycock, a law professor at the University of Virginia and scholar on the law of religious liberty. He calls it a "talking point" for the right, including some conservatives uncomfortable with the nation's growing religious diversity. "A certain portion of the Christian community are accustomed to imposing their beliefs on everybody because it didn't really matter; there were not that many non-Christians," he said in an interview. "But now there's 25%."