In their new book, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing,” Raj Venkatesan of the University of Virginia and his coauthor Jim Lecinski, a clinical associate professor of marketing at the Kellogg School, lay out an action plan for chief marketing officers to plan and implement a sustainable AI-driven marketing function within their organizations.
Across Virginia, 32 of the state's 35 health districts are designated "in surge," the most serious level with respect to COVID-19 infections, the University of Virginia Biocomplexity Institute reported in its latest modeling update on Thursday.
The University of Virginia’s School of Medicine uncovered new data about immune responses of the top two COVID-19 vaccines: the Pfizer and Moderna.
The Covishield vaccine is the ChAdOx1 nCoV-19 (AZD1222) that was developed by AstraZeneca-Oxford University. “The encouraging results support a strategy of delayed second dosing because antibody titres (concentration) were substantially higher after the second dose among individuals with almost a year between doses than among individuals who had an 8–12 week interval,” researchers from the University of Virginia wrote in a linked comment.
A second study compared antibody levels in 167 University of Virginia health system staff immunized with either the Moderna or Pfizer vaccine. Antibodies levels after the second vaccine were about 50% higher in people who got the Moderna shot, the researchers said Thursday in a letter in Jama Network Open. But when the researchers dug further, they found that the difference was mostly explained by an inferior response to the Pfizer vaccine in people 50 and older, says Jeffrey Wilson, an immunologist at the University of Virginia and co-author on the study. With the Moderna vaccine, the antibod...
The pandemic’s latest surge is too far along to be stopped by people getting their first shots now, a new forecast by UVA scientists shows. Statistical models indicate that in the short-term, masks and keeping a distance of 6 feet or more from others will be the most effective strategy against COVID-19, with the potential to dodge 150,000 cases through the end of the year, according to a report based on the UVA Biocomplexity Institute’s findings.
UVA researchers are tracking the new Mu variant of the coronavirus. Their research looks at the differences between variants as they appear in Charlottesville. This public health surveillance helps them notice new areas of emergence. “Based on the fact that it has several mutations, that make it such that it might be slightly resistant to neutralization by vaccine,” said Dr. Amy Mathers, an UVA infectious disease physician.
The return of in-person classes means a lot more students than last year in and around the University of Virginia's Grounds. The Charlottesville Police Department is reminding drivers to be cautious about pedestrians in those areas.
MBA students at UVA’s Darden School of Business are known to work quite hard amid the rigors of the case method. Each day, they are expected to read a business case and perform their own analysis of the situation presented. Then, they must compare and reason through their analysis with a small, diverse group of fellow students—their Learning Team. Students can often spend two to four hours prepping on their own and then two to three more with their teammates to arrive at an answer (as opposed to the answer). And what might be the reward for all this work? The student may be selected for a “col...
It’s not all rest and leisure and travel this Labor Day. Many people are on the job, and University of Virginia students are in the classroom. Some administrators get to enjoy some extra free time, but students and professors were still expected to come in for class.
The Princeton Review has released its 30th annual list of the country's best colleges. The 2022 list (listed alphabetically), which features 387 schools, includes 16 in Virginia – including UVA – and five in Washington, D.C.
The Cavaliers weren’t the only winners in Charlottesville this weekend. Businesses on the UVA Corner were booming, which is welcoming after a tough year. Football weekends are known to be packed in Charlottesville, but businesses say this weekend reached new levels.
Those who died included Lt. Paul R. Fridley, 28, a pilot from Annandale. Fridley studied mechanical engineering at the University of Virginia.
When the coronavirus reached Virginia, public health officials worried there would be so many patients, they would need to start building field hospitals right away. Across the country, there were jarring images of states filling parking garages and sports arenas with extra beds, reminiscent of war zone triage. But a team of UVA scientists, part of the Biocomplexity Institute, told the state to wait.
Darryl Blackstock is entering his third season at William & Mary, where he is one of five former UVA players on the staff working for head coach Mike London, who did two stints as a defensive assistant with the Cavaliers and was Virginia’s head coach from 2010-2015.
“It would be hard to draw five seats that are solidly Democrat, [because] outside of Portland, outside of Multnomah County, it’s a blue state, but it’s not as deep blue as Illinois or Massachusetts,” said J. Miles Coleman, associate editor of Sabato’s Crystal Ball, an elections newsletter run by the University of Virginia Center for Politics.
(Podcast) Host Jess Del Fiacco is joined by Ry Marcattilio-McCracken and Sean Gonsalves, senior researchers with ILSR’s Community Broadband initiative, as well as Christopher Ali, an associate professor in the Department of Media Studies at the University of Virginia. Christopher discusses his new book, “Farm Fresh Broadband: The Politics of Rural Connectivity” and recent news in the broadband policy space.
A group of Liberian academicians, historians and former government officials including diplomats have launched the Historical Society of Liberia. Some distinguished guests included … Allison James of the Center for Cultural Landscape, School of Architecture, University of Virginia and also the Lead for the Feasibility Study for the preservation of Providence Island.
If storm water infrastructure has always suffered from problems, researchers who study flooding say the effects of climate change are proving the need to update decades-old pipes — in a way that has become impossible to ignore. “All infrastructure is designed to have some level of risk,” said Jonathan L. Goodall, a water resources engineer at the University of Virginia. “We’re just taking on more risk unless the existing infrastructure can somehow be retrofitted, which is expensive to do.”
Barbara Perry, director of presidential studies at UVA’s Miller Center, said it’s too early to determine whether and to what extent the Afghanistan exit will define Biden’s legacy, but argued that the current media environment could make it difficult for Biden to move beyond it. “He is stuck in an era in which it is more likely that presidents can’t rebound from military debacles because of 24/7 media and social media and the public and the press’s demand that presidents constantly come before the public and explain themselves,” Perry said.