"There are lots of programs like this that exist in most corporations: They range in everything from funding junior executives to go back to school for higher education and masters programs to these other types of programs that target lower-wage or lower-level workers," said Gregory Fairchild, an associate professor of business administration at the University of Virginia. "They're a way that the company can attract a more personally motivated type of worker rather than one that is less interested in expanding their own developmental potential," he said.