The beginning of December is a momentous time of the year, and not just because the holidays are right around the corner. On Dec. 1, Spotify released its annual “Spotify Wrapped” campaign, a highly anticipated tradition among Spotify users.
The app sends various statistics to its streamers, including a summary of the user’s listening habits from the year. The goal of the campaign is to celebrate the personalization of music, demonstrated by the endless variations of artists, genres and podcasts that users gravitate to during the year. The reports always lead to a frenzy of social media posts.



