Darden professor Kim Whitler takes a deep dive into a style of marketing that is just making its way into the U.S., most notably in the recent Peloton ads produced by actor Ryan Reynolds.
The work shows how the novel approach reduces seizures and prolongs survival in Dravet syndrome.
The January term class, co-taught taught by a Law School alumnus who serves as a consultant for the show, focuses on the thorny legal questions that come up on the award-winning series.