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Business & Government
What the X Is Going On? Why Companies Resort to Rebranding
In light of Elon Musk’s Twitter name change, Darden’s Kim Whitler explores the complicated practice of corporate rebranding.
University News
The Lawn By the Sea: UVA Dad Creates Sandy Version of Jefferson’s Academical Village
A father of two Wahoos spent part of a recent vacation sculpting a model of an iconic spot on Grounds.
Research & Discovery
Way Cool: UVA Professor Developing ‘Freeze Ray’ Technology for the Air Force
Patrick Hopkins explains how an unusual discovery in the lab is now being developed as an on-demand, high-flying electronics cooling solution.
Research & Discovery
Professor, UVA Library Team Up to Explore Black Roots of Local Farm
River View Farm – now the Ivy Creek Natural Area – began to take shape in 1870 when Hugh Carr, a recently emancipated Black farmer, paid $100 for 58 acres.
University News
Accolades: Publication Names Professor's Tech Book as One of the Best Ever
Also, a mathematician’s Super Bowl ad earns an Effie, a law professor pens the best legal book of 2022, and more.
Research & Discovery
Sometimes, Recycling Is Not the Most Sustainable Option
In The Conversation, UVA experts say producers and consumers alike overlook things like waste reduction and reuse in favor of recycling.
Research & Discovery
News in Brief: New Supercomputing Resource Available to UVA Researchers
What’s more amazing than AI and machine-learning assisted research? Doing the computing at faster speeds with this new UVA resource.
Research & Discovery
Biological Clock Disruptions Sound Alzheimer’s Alarm
UVA researchers’ Alzheimer’s discovery suggests light sensitivity may play a key role in the disease’s symptoms.
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