(Commentary) According to Jeanne Liedtke, Professor of Business Administration at the University of Virginia’s Darden School of Business, design thinking is able to deliver these kinds of results because not only does it offer a structured way to reframe problems, ideate solutions and iterate towards better answers, but it also provides a route around the many obstacles that can get in the way of creative thinking and problem solving including human biases, fear of failure and lack of employee buy-in.