When he was just starting out in 2005, Wyant decided to put his photo and signage on the side of his Toyota Scion company car.
Today, he has eight company cars that bear his likeness. In addition, he has an array of billboards and signage throughout Charlottesville, as well as a number of radio and television commercials.
Wyant is approached all the time by people who recognize him.
Wyant said he has always enjoyed – and had a knack for – marketing.
“It’s just a matter of people knowing about you and getting your brand out there,” he said. “What I tell my new employees is that once you have that brand, it’s important to protect that brand and grow that brand. And you do that by just doing what you say you’re going to do, doing the right thing for people and helping people out. Being introspective and learning about people is a lot of what marketing is. There’s no magic or trick to that. It just starts with having a winning game plan and good people around you.”
No doubt, Wyant is winning. Since 2009, he has been ranked as the No. 1 or 2 State Farm agency out of around 19,000 nationally.
For the last several years, Wyant has shared his knowledge as a mentor through the UVA Career Center.
“He’s a very experienced business owner, so I’m just trying to learn as much as I can,” said Nash Griffin, a rising fourth-year in UVA’s McIntire School of Commerce, who is interning at State Farm this summer. “If I’m going to run my own business, he knows all the ins and outs. He has made mistakes so that I hopefully don’t have to.”
Wyant also takes pride in being active in the community. In conjunction with the Charlottesville Police Department, he holds annual Easter egg hunts and holiday toy drives for low-income neighborhoods He has partnered with Wal-Mart for a program that provides school supplies for local children and has also helped fund scholarships for high school student-athletes. On July 25, he’s renting out a movie theater for an event dubbed “First Responders Night.”
“I feel like I’ve been blessed to have the experiences and opportunities that I have, and so helping others have opportunities is important to me,” Wyant said.
When he’s not working, Wyant is enjoying life with his three kids, who range in age from 9 months to 6 years old.
Wyant said his wife, Kristina, who runs a State Farm office of her own across the street from Albemarle High School, has been instrumental in helping him achieve work-life balance. “She makes sure that we’re taking care of our employees and our customers, but also our family as well,” he said. “That’s a priority.”
Last season, Wyant – whose nephew, Tanner Morris, played shortstop for UVA for the last two seasons before being drafted and signed by the Toronto Blue Jays – bumped into Womack at a UVA baseball game.
“I don’t see him too much, but I see his picture on all the billboards and keep thinking, ‘Maybe I should change my insurance to him,’” said the former UVA skipper, with a laugh. “You never know what direction your players are going to go and what career they will settle into.
“Obviously he has found his niche and does it very, very well. … When I think of State Farm, I think of Hunter Wyant – and that’s a big company.”
“It’s just really neat when a local kid does very well,” Western’s Hudgins added. “It’s your hometown-boy-makes-good story, which always warms your heart.
“He’s a really nice young man. I’m really proud of him.”
Believe it or not, Wyant’s original Toyota Scion is still kicking. His interns drive it now.
“I’ve had to refurbish it about four times now,” said Wyant, smiling, “but it just keeps going.”