Off the Shelf: David Henderson

March 23, 2009 — David Henderson, adjunct professor at the Northern Virginia Center of U.Va.'s School of Continuing and Professional Studies, "The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World." Robert D. Reed Publishers.

In today's intersection of business, the media and technology, conventional methods of getting an organization's messages communicated through the media are either broken or less effective, Henderson says. The once-effective support structure for executives and leaders — such as public relations, marketing, and advertising agencies — has been shockingly slow to learn the new and ever-changing trends of how to use the Internet.

"The Media Savvy Leader" reveals how to shape information, deliver clear messages and enhance trusted recognition and reputation in the changing media landscape and the online digital revolution. The book profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand and reputation of their organizations — and their own value as leaders.

Henderson[Link to: http://www.davidhenderson.com/] is a veteran communications strategist, Emmy Award winning former on-air CBS Network News correspondent, author and online publisher. Based in the Washington, D.C. area, he advises organizations globally on evolving media communications methods in the Internet era.